Sweet Dreams Baby
by Roy Lichtenstein

The 11 Pop Artists portfolios, simultaneously published in three volumes, were commissioned by Philip Morris for use in Pop and Op, an exhibition of approximately 65 graphic works circulated by the American Federation of Arts, which toured the United States from about 1965-1967. The Op prints were purchased individually from preexisting editions. The project was developed by Nina Kaiden of Ruder & Finn for Philip Morris International. Kaiden asked Rosa Esman, of Original Editions, to coordinate production of the three Pop portfolios. Contributing artists were Allan D'Arcangelo, Jim Dine, Allen Jones, Gerald Laing, Roy Lichtenstein, Peter Phillips, Mel Ramos, James Rosenquist, Andy Warhol, John Wesley, and Tom Wesslemann. Each artist created three prints, one for each volume in the series. Elaine Lustig Cohen designed the portfolios for all three volumes. 11 Pop Artists, volume III, is housed in a cardboard portfolio, with the title screenprinted in orange on the front. The title/colophon pages are essentially the same as for the other volumes, including the introduction by Max Kozloff. The title of this print is sometimes given as Pow. An unknown number of unauthorized impressions (some possibly with a copied signature and designated as artist's proofs) are known to exist.